No Logo

Nonfiction | Book | Adult | Published in 2000

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Summary

Chapter Summaries & Analyses

Introduction-Part 1

Part 2

Part 3

Part 4, Chapters 12-15

Part 4, Chapter 16-Afterword

Key Figures

Themes

Symbols & Motifs

Important Quotes

Essay Topics

Tools

Discussion Questions

Essay Topics

What is the role of “Marlboro Friday” in No Logo? How does it illustrate the “brands, not products” formula that Klein details in Part 1 of the book?

One of the key themes of Part 1 of No Logo is the presence of corporations in educational institutions. Why, according to Klein, do companies care so much about this market? Why have some schools willingly accepted corporate money?

Corporate censorship is a crucial topic in Part 2, “No Choice.” Can you think of a recent example of corporate censorship that illustrates Klein’s analysis? What similarities and/or differences does your case exhibit with some of those mentioned in No Logo?